I get questions about this urban legend every year, so every year I refresh this post and invite people to comment.
The legend says there is a haunted house in Little Rock that pays you back if you can make it to the top floor. Supposedly, it's in a hospital. The attraction is supposed to be 13 stories high, which each level getting more scary, like Dante's levels of hell. It always seems that a cousin of a friend or a friend's girlfriend's brother went there so it really does exist. Sounds like the stuff of urban legends to me!
If it sounds like urban legend, it probably is. I've found similar stories in a few other cities, and most involve haunted hospitals. Some even involve brave patrons being literally scared to death. This legend is just one of those fun ghost stories people tell each other.
There has been a haunted hospital on Pershing, in the former Baptist building. Contrary to some of the comments on this topic, this is not the hospital of this urban legend. The legend has been around for a bit longer than that attraction. That haunted hospital was put on by the North Little Rock Police Athletic League. It was quite good, but I doubt they'd try to scare someone to their literal death.